K Keystone

Decision brief 04

StatusDecision needed

OwnerMaya Patel

ByFriday / 4:00 PM

Market launch / recommendation

Launch with twelve design partners before opening the waitlist.

A focused six-week cohort gives the team enough real usage to harden onboarding without delaying the public story.

The ask

Approve the design-partner launch and hold the public waitlist until the cohort completes week three.

Approve / Revise
01

Why now

The product clears the core workflow, but setup still depends on three manual interventions. Broad acquisition would create support load before we know which intervention matters.

  • 18 / 20task-based tests completed the primary workflow
  • 06 minmedian time to the first useful result
  • 03manual setup steps still owned by the product team
02

The choice

AlternativeB

Open the waitlist now

Build reach immediately and handle onboarding variance as demand arrives.

Learning
Diffuse
Support load
Unbounded
Public momentum
Immediate
03

What approval unlocks

  1. Week 01
    Recruit and baseline

    Confirm twelve partners, goals, current workflow, and success measures.

  2. Week 02
    Observe first value

    Record setup friction, time to outcome, and every manual intervention.

  3. Week 03
    Make the public call

    Open the waitlist if ten teams reach the success event without founder support.