Northstar / launch review

01 / 06

01

Launch decision / Q3

The signal is real. Now choose the size of the bet.

A six-slide review of the evidence, the two viable launch paths, and the decision needed by Friday.

Northstar's orange four-point mark

Prepared for the product and growth leads

02

What changed

Three tests moved the launch from a hunch to a decision.

42% of invited teams activated in the first session
3.1x more shared projects than the baseline cohort
8 / 10 interviewed users asked to keep using the workflow

Sample figures for demonstration only

03

The signal repeats

Every cohort cleared the activation bar.

Week 137%
Week 241%
Week 344%
Week 446%
Launch bar35%
04

Two viable routes

The choice is reach now or learning first.

A / Broad launch

Open the doors

  • Reach the full waitlist this month
  • Build awareness while the signal is fresh
  • Accept more support and onboarding load

B / Focused launch

Keep the learning loop tight

  • Invite 50 qualified teams per week
  • Watch activation and sharing by cohort
  • Expand when support stays below the cap
Recommended
05

Four-week plan

A focused launch gives us three clean checkpoints.

  1. Week 1 Invite

    Bring in the first 50 qualified teams.

  2. Week 2 Repair

    Fix the two biggest activation leaks.

  3. Week 3 Repeat

    Run the same cohort with the revised flow.

  4. Week 4 Expand

    Double volume if activation and support hold.

06

Decision needed

Approve the focused launch and its guardrails by Friday.

Launch 50 teams per week

Pause below 35% activation

Expand after two stable cohorts

Owner: Maya Chen / Product